We pride ourselves on carrying only the best of the best and are focused on bringing our favorite products to people who will love them just as much as we do, and you’ll find our shared values throughout the site to help describe why we love our brands and how we chose each product. 

Force For Good

Companies and brands that donate supplies, resources, or proceeds to causes we care about. By supporting them, you give a little and get a lot. 

Certified B Corporation

Certified B corporations balance purpose and profit, legally obligating themselves to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. Certifications are administered by B Lab.

Woman-Owned Business

Women-owned businesses and brands are founded and/or overseen by a woman or group of women. By purchasing from these brands, you’ll help support an integral part of our economy that employs over 8.4 million workers nationwide. 

Functional Design

Products with longevity and sleek design, driving usability and practicality without compromising aesthetic. 


Brands and products that are on their way to disrupting the industry, on point with modern style and influence. 


Organic products have been deemed organic by a USDA-accredited certifying agent. Organic operations must demonstrate that they are protecting natural resources, conserving biodiversity, and using only approved substances.

Soy- & Wheat-Free

Products that contain neither wheat nor soy. Always consult your veterinarian before switching your pet to a soy- or wheat-free diet. 


Dairy-free products do not contain milk, cheese, or any other animal milk-based product. If your pet's not into dairy, these brands are for you. Always consult your veterinarian before switching your pet to a dairy-free diet. 


Products labeled gluten-free do not contain any ingredients with gluten, such as wheat, rye, or barley. Yes, pets can be gluten sensitive or intolerant, just like humans! Always consult your veterinarian before switching your pet to a gluten-free diet. 

Locally Sourced

Brands that get their products and resources locally are helping the environment and supporting their neighbors. 


Vegetarian foods & treats do not contain any meat. Eggs and dairy may be present, but not necessarily at the same time. Always consult your veterinarian before switching your pet to a vegetarian diet. 

Single-Ingredient Product

Single-ingredient foods and treats contain only one ingredient. Nothing extra, just the good stuff. 


Handmade items are infused with years of tradition, created with extra TLC and are truly one-of-a-kind. Handmade products also tend to be more environmentally friendly with less waste produced during production. 

Brand-Owned Manufacturing

Brands that own and oversee the complete manufacturing process of their products, ensuring a higher level of quality control and visibility into production from start to finish. 

Made in USA 

Consumers prefer products made in the United States because they reduce the carbon footprint, support the nation’s economy, and protect workers’ rights. Supporting products produced domestically is better for our economy and our environment.


Eco-friendly products do not cause any harm to the environment, and we’re proud to carry a selection of eco-friendly brands. 

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